New Stand Brand Guide
2020

The Brief

Update the New Stand brand guidelines to ensure the brand remains fresh and retains its impact in the market. The design should reflect the playful yet premium brand personality, and should help define how our brand shows up in the world. The document must create clear guides so that anyone touching the brand (new hires, external partners, internal teams, freelancers, etc.) will easily be able to portray our brand in a consistent way.

Design Solution

Gathering information from our copy writer and marketing team, I created a cohesive, 76 page document that defines who New Stand is, a visual identity, and a voice. I created rules around how to use the logo, grid layouts for assets, a color palette, and a photography style that reflects a thoughtful, modern and unexpected representation of the brand.

Selected images below; full PDF document here.